2018 Data Champion Winner | Chief Data & Analytics Officer New Zealand

We were delighted to showcase 3 finalists at this year’s Chief Data & Analytics Officer New Zealand, where the title of 2018 Data Champions was hotly contested.

With so many excellent entries coming through we’re proud to be involved in recognising this level of innovation across New Zealand. Each finalist shared their journey, the challenges, strategies deployed and ultimate gains achieved. After being dazzled by their projects, our audience voted for their winner.

Congratulations to the 2018 Data Champions: HealthPost

Representing HealthPost were Jason Greenwood, eCommerce Manager and Liz Jury, Natural Health Expert. Jason and Liz wowed the crowd with their user case on:

We sought to collect structured data on over 70 product attributes (eg: vegan, vegetarian, gluten free etc) related to our catalogue of over 5000 products (from over 200, suppliers) we sell on our eCommerce websites.

The purpose of this was to ensure a consistent 'interpretation' of these attributes (we defined them), as well as the ability to surface these on the site in various ways (eg: faceted navigation, product compare, product pages etc) so that customers would be able to better search, find and purchase products that are right for them.

We have been in the data collection and sanitation phase for over 12 months now and will begin to surface the outputs of this work on our new re-platform/site launch in January 2019.

No other business in our vertical in APAC has attempted such an ambitious project related to product attributes and structured data.

Twitter:
Post using the hashtag #CDAONZ
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LinkedIn:

The Chief Data Officer Forum: https://www.linkedin.com/groups/6527110
The Chief Analytics Officer Forum: https://www.linkedin.com/groups/8326031
The Chief Customer Officer Forum: https://www.linkedin.com/groups/8343475

Chief Data & Analytics Officer New Zealand

Congratulations to the 2018 Data Champion's Winner!

Congratulations to the 2018 Data Champions: HealthPost

Using Structured Data to Create a Spectacular Customer Experience

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